Ban These 5 Words From Your Corporate Values Statement

Ban These 5 Words From Your Corporate Values Statement

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. The goal of articulating the essential and enduring principles of your organization is to inform, inspire, and instruct the day-to-day behaviors of everyone who works at your company. But this rarely happens, because most core values statements don’t get at what’s unique about the firm.

Denise Lee Yohn – https://hbr.org/2018/02/ban-these-5-words-from-your-corporate-values-statement