Who controls the marketing tech stack in 2017: The CIO or CMO?

Who controls the marketing tech stack in 2017: The CIO or CMO?: A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience? – by Dion Hinchcliffe – https://www-zdnet-com.cdn.ampproject.org/c/www.zdnet.com/google-amp/article/who-controls-the-marketing-tech-stack-in-2017-the-cio-or-cmo/